How Can Social Media Help Photographers?

Published on Monday, October 3, 2011 in

Social Media is a tool to connected with people around the world with similar interests. This tool is something that changes the way we connect with people with people. So this tool is something that can help create an image and a voice to someone that might not have one before this tool existed. Many people in the photography field are lost as in the way that it can be used to their advantage. So the objective of this blog is to point out the strategies that the professionals use and have adapted.

The general ways that photographers use social media is the following aspects:

  1. Talking to anyone that will listen about themselves
  2. Listening to famous people talk
  3. Making relationships
  4. Building contacts that will be used for businesses 
Many of these uses are not a very efficient use of time for a business, so you can see there is a big room for improvement. For photographers there is very specific area as were the time should be spent.

The ways that social media should be used is the following general aspects:
  1. Feedback from the consumers
  2. Getting ideas from others
  3. Building the brand for your product
  4. Maintaining the connection that is had with your clients
  5. Becoming visible to search engines
  6. Sales!
Tools in Social Media for Photographers:

Blogging is a social tool that helps connect to very specific people, but also gives general information to get new contacts. This is also a tool that helps show more of your style. 

Linkedin is a formal way that you can establish credibility and find connections. By becoming recommended by people that you have worked with you can make possible businesses connections become more visible in photography.

Facebook is a simple way that photographers can create a community around their identity and products. By creating this community you create a strong relationship between you and your customers. By forming this relationship you increase the possible business opportunities that you will have.

Twitter the idea of twitter is instead of having a full blog post you have a micro-blog. As far as the relationship this can have in your use for photography is keeping an eye on what others are doing in the industry. Having an information feed on equipment manufacturers. Keeping an edge on people technically can lead to standing out from the crowd. Another use of the space is drawing people to your blog or other information that you need to promote.

The key part that photographers have to realize in relation to their business is that it is a really low cost way to advertise yourself. In many way social media is better than advertising, since it can be done at really cheaply and directly to your consumer. Creating a public image that can be used to connect to people on a personal level is something that is indispensable.

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5 Response to How Can Social Media Help Photographers?

October 4, 2011 at 1:48 AM

It's interesting that you focus specifically on photographers. It's also interesting that you do not list flickr. Thughts on flickr? :P

October 4, 2011 at 5:16 AM

I was focusing on meeting non-photographers, so I didn't think it was that important. If I went deeper into using the tools I would have talked about it.

October 5, 2011 at 6:10 PM

It would be the equivalent to joining a photography forum to meet non-photographers. It is a really poor use of one's time.

October 10, 2011 at 1:21 AM

This is clearly written description of both the tools a photographer might use. I like the way you suggested a possible strategy for photographers to leverage the potential of social media for building connections and ultimately selling the content.

I imagine your intended audience to be those new to the world of social networking so it might be asked how they would come to discover this blogpost?

One thing I think might have made this even more informative would have been to provided descriptions of and links to successful cases of photographers using the tools and strategies you've advocated here.

October 10, 2011 at 1:45 AM

Yea your second point is a paradox that I have, but I am not sure how you would randomly find this anyways, so I didn't really think about that.

Describing successful photographers was in my initial plan, but I was having a hard time narrowing down the above already.

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